Welcome my fellow sports enthusiasts!
Thank you for visiting The AO, a substack dedicated to unveiling the business dynamics behind the sports media industry. I aim to give context on the strategic considerations behind some of the biggest sporting events and decisions.
If that sounds appealing to you, then feel free to subscribe to The AO newsletter, which is completely free.
Who am I?
I work in Sports Media Consulting, with broad experience in the underlying economics behind the sports industry, having strategically advised multiple global sports governing bodies, leagues and teams in their revenue generating initiatives and future development plans.
I am also a passionate sport enthusiast, both as an athlete and as a consumer, which pairs well with my professional expertise and experience.
Thank you for your support
I truly appreciate everyone who reads my analysis, shares the articles or engages with me. There is much the world of sports business has to offer and I hope you join the journey of uncovering its secrets with me!
You can also find me on X (Twitter)
Why The AO?
It stems from a German idiom “The A and O”, meaning the important parts of something. It originates from the Greek alphabet that begins with Alpha and ends with Omega, thus everything relevant is contained between these letters. The goal of this newsletter is perfectly encapsulated by this, providing you with the important sports business considerations for any given topic.
