Archive - The AO

The figures behind Super Bowl LIX

It doesn’t get bigger than Super Bowl in the U.S. in terms of money, attention and viewership

Feb 7 •

Alessandro Oehy

December 2024

Who owns the F1 teams?

With all the excitement on and off the track and new capital entering the sport in droves, who actually owns the teams at the end of the day?

Dec 5, 2024 •

Alessandro Oehy

October 2024

Your NBA Season 2024/25 Guide

All you need to know heading into the NBA season, from new domestic media rights, the upcoming sale of the Celtics and more

Oct 17, 2024 •

Alessandro Oehy

September 2024

Fantasy Football – NFL’s fan engagement engine

Fantasy football has become a multi-billion-dollar industry in itself and developed into a critical engagement and revenue driver for the NFL

Sep 3, 2024 •

Alessandro Oehy

July 2024

Paris Olympics 2024 – A testcase for financially sustainable Games

Can Olympic Games avoid overspend and be hosted in a financially sustainable manner or is that just an optimistic illusion?

Jul 26, 2024 •

Alessandro Oehy

Wimbledon – financials & facts of the most iconic tennis tournament

Breaking down what makes Wimbledon unique and the business behind this prestigious tennis tournament

Jul 1, 2024 •

Alessandro Oehy

June 2024

The business behind the UEFA EURO 2024

What impact does the EURO have on UEFA’s financials and how does it stack up against the other international football properties of Champions League and…

Jun 14, 2024 •

Alessandro Oehy

May 2024

The U.S. is taking over European sports

Why are there more and more American owners in European football clubs, and why are games and competitions seemingly all desperate to be staged in the…

May 22, 2024 •

Alessandro Oehy

April 2024

How the NFL Draft generates $200million

The NFL Draft is the main event in an offseason calendar that ensures the NFL continually engages its fans, maintains full media attention and generates…

Apr 24, 2024 •

Alessandro Oehy

The business behind the Masters – leaving $300 million on the table

The Masters provides a counterintuitive approach to staging a global sporting event, prioritizing control and quality over revenue maximization

Apr 9, 2024 •

Alessandro Oehy

March 2024

How leagues use international games to boost their revenues and global profile

International games are a great way for leagues to bolster their revenues, by growing a loyal global fan base and showcasing their superstars

Mar 27, 2024 •

Alessandro Oehy

Could Nike and Tiger have built the next Jordan brand?

Tiger leaving Nike after 27 years marks the end of an era that could have been more successful than it already was; what limited the partnership and…

Mar 12, 2024 •

Alessandro Oehy

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts